Last season was a resurgence for FC Barcelona , which returned to the top of Spanish football. Under the leadership of Hansi Flick, whose first season in charge was a resounding success, the Catalan club achieved a resounding domestic treble by winning La Liga , the Copa del Rey, and the Spanish Super Cup. This exciting sporting dynamic has given new impetus to the entire club, its supporters, and its commercial department. And the coming season looks just as promising with the notable arrivals of Marcus Rashford, Joan GarcÃa in goal, and the young talent Roony Bardghji, considered one of the greatest prospects of his generation.
Yet, despite this return to prominence on the pitch, FC Barcelona remains faced with a still fragile financial reality. The economic difficulties of recent years require the club to be constantly vigilant in managing its resources. But good news has come to brighten the picture: the Barça jersey has become a veritable commercial goldmine. Thanks to a skillful sponsorship strategy and increasingly numerous partnerships, the club has managed to transform its jersey into a top-notch strategic asset, generating record revenues that reinforce its sporting and economic ambitions, recalls the daily Sport . With this record revenue, the Catalan club now has solid means to strengthen its squad and aim for the European summits.
Money in your pocket!
FC Barcelona has transformed its jersey into a true commercial showcase with global reach, generating nearly €210 million thanks to its multiple sponsors. This financial windfall stems in particular from the club's renewed sporting dynamism, but also from the aggressive commercial strategy pursued by the management, headed by Joan Laporta. One of the pillars of this strategy is Barça Licensing & Merchandising (BLM), which achieved record profitability last season, reaching between €140 and €150 million in revenue, according to the president's statements to the Senate. The strong global demand for Barça jerseys, among the best-selling on the planet, allows the club to attract renowned partners and negotiate lucrative contracts with them. Among the most influential sponsors, Spotify and Nike occupy a central place in the club's finances. Spotify, the main sponsor, pays around €70 million per season, split between the appearance on the men's and women's team jerseys, training kits, and the Camp Nou naming convention. Nike, the club's long-standing kit supplier, reinforced its commitment with a new contract signed in November 2024, which provides for the payment of €122 million annually, including a €158 million signing bonus. These two agreements place Barça among the most sponsored clubs in the world and confirm the international appeal of its brand.
The summer tour of Asia, particularly in Japan and South Korea, also proved to be a strategic commercial platform for Barça. No fewer than four sponsors were visible on the shirts of the team managed by Hansi Flick, including Ambilight TV , the main partner of the tour, which brings in €12 million per season thanks to its presence on the left sleeve of the shirt. The Kobe Bryant logo, via a partnership with Nike, was also introduced for the first time, reinforcing the emotional and media impact of the brand. At the same time, the club formalized a unique partnership with the government of the Democratic Republic of Congo, which will bring in more than €10 million over four years in exchange for the slogan "DR Congo - Heart of Africa" displayed on the training shirts. Finally, Cupra, the automotive partner, continues to support the club with a contribution of €7 million per season, particularly during friendly matches. This comprehensive approach demonstrates a desire to maximize the value of every jersey surface and every international trip. At Barcelona, every centimeter of fabric becomes an economic lever. And the results are there: the jersey brings in as much money as the victories. More than a club, a global phenomenon: FC Barcelona continues to shine far beyond the pitches.
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